Swica Benevita is a redesign from a previous innefective version of the page that aims to generate leads and add to the companies subscriptions and mailing list.

As stated, the page started out as a redesign with a clear mission to be efficient, empathetic and graphic, with the intent of increasing the engagement of users with the program. The first thing we did was to imagine a new UI skin to the page, designing flat interfaces with clean icons and with a highlighted skeuomorphic call-to-action button.

The greatest challenge of the redesign however was to reimagine a way of quickly explaining the programm to users by highlighting its benefits, describing its steps and providing a sign-up form.

The whole information and interaction was split in 3 pages (Benefits, Steps, Sign-up), each one with a different picture and a similar structure. The call-to-action button was present through the whole page. The graphics were big and straight forward, copy was reduced to the very necessary. In the end, goals were met due to the simplication of the process and experience.