My job is less about
selling a product and more
about selling the experience
you can have with it.
selling a product and more
about selling the experience
you can have with it.
I am Luana Vasconcelos - a brazilian communicator. My latest work have had a lot of focus on digital new media, data visualization and design for fintech, but it also englobes photography, branding, video, illustration and social media.
I have a Bachelor in Social Communication (Mass Media Studies) with emphasis in Advertising and post-graduation in Film Editing and Webdesign (HTML/CSS) and have recently completed my studies in Project Management (Level D). Regarding languages, my portuguese, spanish, english and german are fluent, while my current level of french is A2, A1 for Chinese Mandarin.
My country of residence is Switzerland. You can reach me per mail and access my visual journal at instagram. Let's connect.
Throughout the past years I have worked in fields that vary from Event Management to Electronic Prototyping. A plural path enables me to keep a fresh perspective regarding ways to tackle an issue, come up with a strategy and build cohesive works.
The plan and furthermore the idea are kickstarted around a central need, its strategies and goals. Marketing is my second home.
Digital pieces must dialogue with analogue to provide the user a seamless branding experience. UX and UI go beyond the screen.
Information is for nothing if you can't cut through the clutter. Show the user something beautiful and start your dialogue from there.
An idea can manifest itself in endless ways. The best concepts are the ones that seem to be made for the channel they are in.
The great brand adds value to your lifestyle and nothing screams lifestyle like photography. No wonder Instagram is so popular.
The best way to teach something and engage a person is by telling a story. Ask neuroscientists or your first grade teacher.
Ever since my first internship as Event Manager at Petrobras, the earth has spinned 11 time around the sun. Bonus: Youtube was born.
Magazines, Sites, Films, animations and games have been made. I can't wait to see what we are going to do with wearables and Virtual Reality.
Germany, Brazil and Switzerland. According to the UN, I just have to move 200 times more to complete the list. Now that's a relief!
