Hilcona
Foodservice
Hilcona Foodservice is a part of the Hilcona Family that serves big quantites of food for events and buffets. This project is a Web-based App that helps buffet managers to determinate how much food will they need for their events and how much will it cost.
Creative Direction / Webdesign / Strategy
In order to fidelize their Buffet Clients, Hilcona used an old method of paying a visit the client once a year and taking along a list with its offers. The issue to be solved was that many other companies did the exact same and the Chefs had a pile of catalogues accumulating at their kitchens.
The fix to this issue was then to digitalize Hilcona's offer, bringing in the visit instead of a catalog a Card that the Chef of Buffet manager could use in their online shopping. We have come up with the card and then designed a hotsite where the client could take a quizz to win a Conosseur Kit and calculate their food ammount for an specific party or event.
The Hotsite
We have then developed a 4 section site designated to engage Chefs and Managers in a new way of experiencing Hilcona's Buffet service. In the page, the user can either take part in a competition to win a prize (a sample of Hilcona's Pasta sortiment), to check receipts, to make a calculate of its budget based on the ammount of food it needs or to read about Hilcona's apprentice programm.
