When Fanetti first presented the project, he was looking for a channel of communication with prospect clients that would allow him to reach broaders audiences faster and more effective than with a printed portfolio.

At the beginning of the project, looking through Fanetti's body of work, it became clear that the keywords for this project had to be organic, classy and clean. It had to highlight his storytelling abilities, strategical thinking and amazing Art/Creative Direction pieces already at first contact. A minimalistic UI/UX with a single scroll was the way to go. With a simple and flexible structure, we let his own work dictate the look-and-feel of the page.